Visual identity design and custom typeface for the Music Moves Europe Awards. A prize funded by the European Union that recognises and promotes emerging musicians who embody the contemporary and future sounds of Europe. Past winners include Stromae, Rosalía, Adele, and Dua Lipa. We created a vibrant and dynamic visual identity to support the voting campaign and enhance the award ceremony. A custom, animated typeface was developed to produce on-brand materials such as social media content and the award itself, resulting in record-breaking voter turnout and 7 award-winning artists poised to make a major impact in pop culture.

design and art direction Rudmer van Hulzen at G2K
photography Bart Heemskerk, Ben Houdijk
typefaces MME custom, Karbon